Gianna Bellucci Scaled to 500+ Creatives Per Week — Finding New Winners Daily

Brand: Gianna Bellucci

Category: Fashion & Lingerie

Industry: Apparel

Location: Milano, Italy

Founded: 2021

Tagline: How Gianna Bellucci scaled to testing 500+ creatives weekly and finding new winning ads every single day.

At a Glance

• 500+ Ads/Week
• -45% CPA

Performance Metrics

The Challenge

In the highly competitive lingerie and fashion market, Gianna Bellucci struggled with rapid ad fatigue. Their creative team couldn't produce high-quality, on-brand assets fast enough to keep up with Meta and TikTok's demanding algorithms. They needed a way to massively scale their creative testing without compromising their premium aesthetic.

The Larven Solution

By integrating Larven AI, Gianna Bellucci transformed their creative workflow. They fed their product catalog and brand guidelines into the platform, allowing them to automatically generate hundreds of localized, format-specific variations. They shifted to a high-velocity testing model, launching over 500 new ad creatives every week directly into Ads Manager.

Results

The sheer volume of high-quality testing unlocked unprecedented performance. Gianna Bellucci now discovers new winning ads on a daily basis. The continuous optimization loop reduced their CPA by 45% and boosted overall ROAS by 3.2×, all while maintaining a flawless, high-end brand image.

Quote

For Fashion, Larven has been amazing. We launch more than 500 new creatives every week now and get much better results. We are finding new winning ads every single day, and the performance increase has been incredible.

Larven Solutions Used

• High-Velocity Testing
• AI Ad Generator
• Catalog Integration
• Direct Ads Manager Launch