Forma Active Launched 8 Product Lines in One Quarter — Every Drop with Full Creative on Day One
Brand: Forma Active
Category: Fitness & Apparel
Industry: Sportswear
Location: Amsterdam, Netherlands
Founded: 2020
Tagline: Forma Active launched 8 new product lines in one quarter — with creatives ready on day one of each drop.
At a Glance
- 11.4 ROAS
- +89K followers
Performance Metrics
| Metric | Value |
|---|---|
| ROAS | 11.4× |
| New Followers | +89K |
| Revenue Growth | +210% |
| SKUs Launched | 8 |
The Challenge
Forma Active's aggressive product roadmap meant a new SKU drop nearly every 3 weeks. Their tiny marketing team couldn't produce launch-quality creatives fast enough, leading to delays or underwhelming launches with repurposed assets.
The Larven Solution
Larven AI became Forma Active's virtual creative studio. For each product drop, they input colour ways, product specs, and target audience. The platform returned a full launch kit — hero images, video ads, Stories, and email banners — within the hour. The team reviewed, approved, and scheduled in a single workflow.
Results
All 8 SKU launches in Q3 went live on their planned dates — a first for the company. ROAS averaged 11.4× across launch campaigns. Revenue grew 210% year-over-year. Their Instagram following grew by 89K driven by high-energy launch video content that regularly hit the Explore page.
Quote
Larven AI is basically our 10-person creative team. Every drop now has full launch assets on day one. It's changed how we plan product roadmaps.
Larven Solutions Used
- Product Launch Kit
- Multi-format Export
- AI Ad Generator
- Brand Kit