Privacy Policy

Last updated: April 16, 2026

1. Introduction

Larven ("we," "us," or "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our AI marketing platform (collectively, the "Services").

By using our Services, you consent to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date.

2. Information We Collect

2.1. Information You Provide Directly. We collect information you provide directly to us, including:

  • Account Data: Name, email address, password, company name, billing address, and payment information.
  • Brand Assets: Logos, product images, videos, brand guidelines, marketing materials, and other content you upload to the platform.
  • Campaign Data: Advertising campaign settings, targeting parameters, budgets, and performance goals.
  • Communication Data: Content of messages, emails, and support tickets you send us.
  • Profile Information: Job title, industry, company size, and other professional information you choose to provide.

2.2. Information Collected Automatically. When you use our Services, we automatically collect certain information, including:

  • Usage Data: Information about how you interact with our Services, including pages visited, features used, time spent, and actions taken.
  • Device Information: IP address, browser type and version, operating system, device type, and unique device identifiers.
  • Log Data: Server logs, error reports, and performance data.
  • Location Data: General location information based on your IP address (we do not collect precise GPS location).

2.3. Information from Third Parties. We may collect information from third-party services when you:

  • Connect your accounts (e.g., Meta Ads Manager, TikTok Ads Manager, Shopify)
  • Use social login features
  • Authorize integrations with third-party platforms

This may include account information, campaign data, performance metrics, and other data necessary to provide the Services.

2.4. Cookies and Tracking Technologies. We use cookies, web beacons, and similar technologies to collect information about your browsing activities. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of the Services.

3. How We Use Your Information

We use the collected information for the following purposes:

  • Service Provision: To operate, maintain, and provide the features of our AI platform, including generating marketing assets, managing campaigns, and analyzing performance.
  • Account Management: To create and manage your account, authenticate users, process payments, and provide customer support.
  • Service Improvement: To analyze usage patterns, improve our AI models and algorithms, enhance user experience, and develop new features. We only use your proprietary brand assets to improve services for you, not for general model training without your explicit consent.
  • Communication: To send you technical notices, updates, security alerts, support messages, and administrative communications.
  • Marketing: To send you promotional communications about our Services, features, and events (you can opt out at any time).
  • Security: To detect, prevent, and address technical issues, fraudulent activities, and security threats.
  • Legal Compliance: To comply with applicable laws, regulations, and legal processes.
  • Analytics: To conduct research, analytics, and reporting to understand how our Services are used and to improve them.

4. Data Sharing and Disclosure

We do not sell your personal data. We may share your information in the following circumstances:

  • Service Providers: With third-party vendors who perform services on our behalf, such as hosting, payment processing, analytics, email delivery, and customer support. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
  • Business Partners: With trusted partners who help us provide the Services, such as advertising platforms (Meta, TikTok) and e-commerce platforms (Shopify) when you authorize such integrations.
  • Legal Compliance: If required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).
  • Business Transfers: In connection with a merger, acquisition, reorganization, or sale of all or a portion of our assets. We will notify you of any such change in ownership.
  • Protection of Rights: To protect our rights, property, or safety, or that of our users or others, including to prevent fraud or abuse.
  • With Your Consent: We may share your information with third parties when you explicitly consent to such sharing.

5. Data Security

We implement industry-standard security measures to protect your data from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication mechanisms
  • Secure data centers and infrastructure
  • Employee training on data security and privacy

However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials.

If we become aware of a security breach that may affect your personal data, we will notify you and relevant authorities as required by law.

6. Data Retention

We retain your personal data for as long as necessary to provide the Services and fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Specifically:

  • Account Data: We retain your account information while your account is active and for a reasonable period after account closure to comply with legal obligations and resolve disputes.
  • Brand Assets: We retain your uploaded brand assets while your account is active. You can delete your assets at any time through the Services.
  • Campaign Data: We retain campaign data for as long as necessary to provide analytics and historical reporting.
  • Log Data: We retain log data for a limited period for security and troubleshooting purposes.

When we no longer need your personal data, we will securely delete or anonymize it, except where we are required to retain it for legal purposes.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request access to and receive a copy of your personal data.
  • Rectification: Request correction of inaccurate or incomplete data.
  • Erasure: Request deletion of your personal data (subject to legal obligations).
  • Restriction: Request restriction of processing of your personal data.
  • Data Portability: Request transfer of your data to another service provider.
  • Objection: Object to processing of your personal data for certain purposes.
  • Withdraw Consent: Withdraw consent where processing is based on consent.
  • Opt-Out: Opt out of marketing communications at any time.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within a reasonable timeframe and in accordance with applicable law.

You may also update your account information and preferences directly through your account settings in the Services.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

We primarily store data in New York, but we may also use service providers located in other countries, including the United States.

When we transfer your data internationally, we take appropriate safeguards to ensure your data is protected, including:

  • Using standard contractual clauses approved by relevant data protection authorities
  • Ensuring service providers are bound by appropriate data protection obligations
  • Complying with applicable data protection laws and regulations

9. Children's Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete such information.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

10. Third-Party Links and Services

Our Services may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices or content of those third-party sites or services. We encourage you to review their privacy policies before providing any information.

When you connect third-party accounts (e.g., Meta Ads Manager, Shopify), you are subject to those platforms' privacy policies and terms of service.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to delete your personal information
  • The right to opt-out of the sale of personal information (we do not sell personal information)
  • The right to non-discrimination for exercising your privacy rights

To exercise your California privacy rights, please contact us using the information provided in the "Contact Us" section below.

12. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR), including the rights listed in Section 7 above.

Our legal basis for processing your personal data includes:

  • Performance of a contract (providing the Services)
  • Legitimate interests (improving our Services, security, fraud prevention)
  • Consent (where you have provided it)
  • Legal obligations (complying with applicable laws)

You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights.

13. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and store information about your use of our Services. Types of cookies we use include:

  • Essential Cookies: Required for the Services to function properly (e.g., authentication, security).
  • Analytics Cookies: Help us understand how users interact with our Services (e.g., Google Analytics).
  • Functional Cookies: Remember your preferences and settings.
  • Advertising Cookies: Used to deliver relevant advertisements (if applicable).

You can control cookies through your browser settings. However, disabling certain cookies may limit your ability to use some features of the Services.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

  • Posting the updated policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (for significant changes)
  • Displaying a notice in the Services

Your continued use of the Services after the effective date of any changes constitutes your acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Email:[email protected]

Company: Alchevo, Inc.

Address: 169 Madison Ave STE 15462 New York, NY, 10016 US

EIN: 30-1441432

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable law.