Last updated: April 16, 2026
These Terms of Service ("Terms") govern your access to and use of the services provided by Larven ("Larven," "we," "us," or "our"), including our website, AI marketing platform, and related services (collectively, the "Services"). By accessing or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, you may not access or use the Services.
These Terms constitute a legally binding agreement between you and Larven. Please read them carefully before using our Services.
Larven is operated by Alchevo, Inc. with its registered office at 169 Madison Ave STE 15462 New York, NY, 10016 US. EIN: 30-1441432. For any legal notices or service of process, please contact us at the address provided in the "Contact Us" section below.
Larven provides an AI-powered marketing platform that helps businesses create, test, and scale advertising campaigns. Our Services utilize artificial intelligence to analyze brand data, generate marketing assets, manage campaigns, and optimize performance.
The Services are accessible via:
The Services include, but are not limited to: ad creation, campaign management, performance analytics, automated testing, budget optimization, and creative refresh recommendations.
Platform — Not an Agency. Larven is a technology platform and software-as-a-service provider. Larven does not act as an advertising agency, marketing consultant, creative director, media buyer, or content publisher. All decisions regarding the creation, review, approval, publication, targeting, and management of marketing content and advertising campaigns are made exclusively by you. Larven has no editorial control over your campaigns or the content you choose to generate, modify, approve, or publish using the Services. No attorney-client, agency, fiduciary, or employment relationship is created by these Terms or your use of the Services.
4.1. Registration Requirements. To use our Services, you must register for an account. You agree to provide accurate, current, and complete information during the registration process and to update such information to keep it accurate, current, and complete.
4.2. Account Security. You are responsible for safeguarding your account credentials and for all activities that occur under your account. You must immediately notify us of any unauthorized use of your account.
4.3. Eligibility. You must be at least 18 years old and have the legal capacity to enter into contracts. If you are registering on behalf of a company, you represent that you have the authority to bind that company to these Terms.
4.4. Professional Use. Our Services are intended for professional use by businesses. You represent that you are using the Services for business purposes and not for personal, household, or consumer use.
5.1. Subscription Plans. We offer various subscription plans with different features, limits, and pricing. The features and limits of each plan are described on our pricing page. We reserve the right to modify, suspend, or discontinue any plan at any time.
5.2. Payment Terms. By subscribing to a plan, you authorize us to charge your payment method for the applicable subscription fees on a recurring basis (monthly or annually) until you cancel. All fees are stated in USD unless otherwise specified. You are responsible for any taxes applicable to your subscription.
5.3. Billing Cycle. Subscription fees are billed in advance on a monthly or annual basis, depending on your selected plan. Your subscription will automatically renew at the end of each billing period unless you cancel before the renewal date.
5.4. Refunds. You may request a refund within 3 calendar days of your initial purchase. After this 3-day period, payments are non-refundable. If your subscription plan includes a trial, the applicable subscription fee is billed upon expiration of the trial, and the 3-day refund window begins at that point. You may cancel your subscription at any time to prevent future renewal charges; access to the Services continues until the end of the current billing period.
The following additional refund terms apply: (a) if you have been charged for the same subscription plan under two or more separate accounts, we will cancel and refund one of the duplicate subscriptions; and (b) if you were charged for two or more consecutive subscription periods and request a refund, we can only refund the most recently paid period.
To request a refund, contact us at [email protected] with your account email address and the reason for your request. We will process eligible refund requests within 5–7 business days.
5.5. Price Changes. We reserve the right to change our subscription fees at any time. We will provide you with at least 30 days' prior notice of any price changes. If you do not agree to the new pricing, you may cancel your subscription before the change takes effect.
5.6. Failed Payments. If a payment fails, we may suspend or terminate your access to the Services until payment is successfully processed. You remain responsible for any unpaid fees.
6.1. Your Content. You retain all rights to the data, files, and other content you upload to the Services ("User Content"). By uploading User Content, you grant Larven a worldwide, non-exclusive, royalty-free license to use, copy, modify, process, and display such content solely for the purpose of providing and improving the Services.
6.2. Generated Content. Subject to your compliance with these Terms and full payment of applicable fees, Larven assigns to you any rights it may hold in marketing assets generated by the Services specifically for your brand ("Generated Content"). You may use Generated Content for your own marketing purposes, but you may not resell, redistribute, or sublicense Generated Content to third parties. YOU ACKNOWLEDGE THAT THE INTELLECTUAL PROPERTY STATUS OF AI-GENERATED CONTENT IS UNSETTLED UNDER CURRENT LAW. Larven makes no representation or warranty that any Generated Content is (a) protectable by copyright, trademark, or other intellectual property rights; (b) original or unique; (c) free from third-party intellectual property, right of publicity, or other claims; or (d) cleared for any particular commercial use. You are solely responsible for conducting all necessary intellectual property clearance, legal review, and compliance analysis before publishing or distributing any Generated Content. Your decision to publish or use any Generated Content constitutes your full and sole acceptance of responsibility for that content.
6.3. Larven IP. Larven retains all rights, title, and interest in and to the Services, including all software, technology, AI models, algorithms, user interfaces, designs, trademarks, logos, and pre-existing materials. Nothing in these Terms grants you any rights to Larven's intellectual property.
6.4. Feedback. If you provide us with feedback, suggestions, or ideas about the Services, we may use such feedback without restriction or compensation to you.
6A.1. Client as Sole Decision Maker. You are solely and exclusively responsible for all content you create, generate, modify, approve, publish, distribute, or otherwise use through or in connection with the Services ("Client Content"), including all AI-generated marketing materials, advertisements, images, videos, scripts, copy, and campaigns. Larven is a tool provider only. The decision to generate, approve, and deploy any content is yours alone.
6A.2. Mandatory Review Obligation. Before publishing, distributing, or otherwise using any AI-generated content, you are solely responsible for reviewing, editing, and approving such content to ensure it: (a) is accurate, truthful, and not false or misleading; (b) does not infringe any third-party copyright, trademark, trade dress, patent, trade secret, right of publicity, right of privacy, or other proprietary right; (c) does not defame, harass, threaten, or unlawfully discriminate against any individual or group; (d) complies with all applicable federal, state, local, and international laws and regulations; (e) complies with the advertising policies, community standards, and terms of service of every platform on which you distribute the content; and (f) meets your own internal legal, compliance, and brand safety standards.
6A.3. No Editorial Control by Larven. Larven does not review, approve, supervise, or monitor your Client Content before, during, or after publication. Larven's role is strictly limited to making its technology platform available. The existence of any AI generation feature does not constitute Larven's endorsement, approval, or legal clearance of any output.
6A.4. AI Output Limitations. You expressly acknowledge that AI-generated content may contain factual errors, outdated information, hallucinations, biases, problematic depictions, or other inaccuracies or deficiencies. AI systems are not infallible. All Generated Content must be independently verified and reviewed by qualified personnel before use. Larven makes no representation that any AI-generated output is accurate, current, complete, legally compliant, brand-safe, or fit for any particular purpose.
6A.5. DMCA. Larven respects intellectual property rights and complies with the Digital Millennium Copyright Act (17 U.S.C. § 512). If you believe any content on the Services infringes your copyright, please send a written notice to [email protected] with the information required under the DMCA. Larven reserves the right to remove any content alleged to be infringing and to terminate accounts of repeat infringers.
6B.1. Advertising Law Compliance. You are solely responsible for ensuring that all advertising campaigns and marketing content you create or publish using the Services comply with all applicable laws and regulations, including without limitation: (a) the Federal Trade Commission Act and all FTC guidelines and rules, including guidelines on endorsements, testimonials, native advertising, and disclosure of AI-generated or computer-generated content; (b) the CAN-SPAM Act and analogous laws governing electronic commercial communications; (c) applicable state consumer protection and deceptive trade practices laws; (d) any industry-specific federal and state regulations applicable to your products or services, including FDA regulations for health, dietary supplement, and pharmaceutical advertising; FINRA and SEC rules for financial services advertising; TTB regulations for alcohol advertising; and applicable regulations for legal services, real estate, gambling, and other regulated industries; and (e) all international advertising, marketing, and consumer protection laws in jurisdictions where your content is distributed.
6B.2. Third-Party Platform Policy Compliance. You are solely responsible for ensuring that your campaigns and Client Content comply with the advertising policies, community standards, content guidelines, and terms of service of every third-party platform through which you distribute content, including Meta, TikTok, Google, X (Twitter), Pinterest, Snapchat, Amazon, and others. Larven shall have no liability whatsoever for any account suspension or ban, ad rejection or disapproval, policy violation determination, financial penalty, or any other consequence imposed by any third-party advertising platform as a result of your content or conduct.
6B.3. Required Disclosures. You are solely responsible for including all legally required disclosures in your advertising content, including disclosures regarding: sponsored content and paid partnerships; material connections between endorsers and your brand; AI-generated or synthetic content (where required by law or platform policy); testimonials and results claims; and any other disclosures mandated by applicable law, regulation, or platform policy.
6B.4. Results and Performance Claims. Any claims about product or service performance, testimonials, results, or efficacy that you include in Generated Content are your sole responsibility. Larven does not verify, substantiate, or endorse any such claims.
6C.1. Synthetic Media Compliance. If you use the Services to create, generate, or distribute synthetic media — including AI-generated or AI-manipulated images, video, audio, or user-generated content ("UGC") depicting realistic-appearing individuals ("Synthetic Media") — you solely acknowledge and agree that: (a) you are responsible for compliance with all applicable federal and state laws governing synthetic media, AI-generated content, and deepfakes in every jurisdiction where such content is distributed, including state-level synthetic media disclosure laws and deepfake statutes; (b) you will not create Synthetic Media depicting real, identifiable individuals without obtaining all necessary rights, releases, consents, and permissions from those individuals; (c) you are solely responsible for ensuring that Synthetic Media does not violate any individual's right of publicity, right of privacy, or any other personal rights; and (d) you will include all legally required disclosures indicating that content is AI-generated, AI-manipulated, or synthetic.
6C.2. Right of Publicity. Larven makes no representation or warranty that any AI-generated visual content, including AI-generated personas, avatars, or human likenesses, is free from right of publicity or right of privacy claims. You are solely responsible for conducting all necessary rights clearances before publishing or distributing any Synthetic Media.
6C.3. No Prohibited Synthetic Content. You may not use the Services to create Synthetic Media that depicts real individuals in a false, defamatory, sexually explicit, or otherwise harmful manner; that is intended to deceive consumers as to the real identity or endorsement of any person; or that violates any applicable deepfake, election interference, or non-consensual intimate imagery law.
You agree not to use the Services to:
We reserve the right to suspend or terminate your account immediately if you violate this Acceptable Use Policy.
8.1. Third-Party Platforms. Our Services integrate with third-party platforms (e.g., Meta Ads Manager, TikTok Ads Manager, Shopify). Your use of these third-party services is subject to their respective terms and conditions. We are not responsible for the availability, accuracy, or functionality of third-party services.
8.2. API Access. If you use our API, you must comply with our API usage guidelines and rate limits. We reserve the right to modify or discontinue API access at any time.
8.3. Data Sharing. When you connect third-party accounts, you authorize us to access and use data from those accounts as necessary to provide the Services. You are responsible for ensuring you have the right to grant such authorization.
9.1. Availability. We strive to maintain high availability of the Services but do not guarantee uninterrupted access. The Services may be unavailable due to maintenance, updates, or circumstances beyond our control.
9.2. Modifications. We reserve the right to modify, suspend, or discontinue any part of the Services at any time, with or without notice. We will use reasonable efforts to notify you of material changes.
9.3. Beta Features. We may offer beta or experimental features. These features may be unstable, changed, or discontinued at any time without notice.
Your use of the Services is also governed by our Privacy Policy, which explains how we collect, use, and protect your data. By using the Services, you consent to our data practices as described in the Privacy Policy.
We process your brand data and marketing assets to provide the Services. We do not use your proprietary brand assets to train public AI models without your explicit consent.
11.1. Service "As Is." The Services are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.
11.2. No Guarantees. We do not guarantee that the Services will meet your requirements, achieve specific results, or be error-free. Marketing performance depends on many factors beyond our control.
11.3. AI Limitations. AI-generated content may contain errors, inaccuracies, hallucinations, biases, or outputs that are unsuitable for your intended purpose. You are solely responsible for reviewing, editing, and approving all Generated Content before use. Larven expressly disclaims all liability for any consequences arising from your use of AI-generated content without adequate review.
11.4. No Advertising Results Guarantee. Larven does not guarantee any specific advertising results, conversion rates, return on ad spend (ROAS), revenue, leads, sales, or other marketing outcomes. Advertising performance depends on numerous factors entirely outside Larven's control, including market conditions, consumer behavior, platform algorithm changes, ad spend levels, product quality, pricing, and competition. Any projections, estimates, benchmarks, or case studies regarding potential results are illustrative only and do not constitute a guarantee of future performance.
11.5. Third-Party Platform Disclaimer. Larven has no control over, and assumes no responsibility for, the policies, algorithms, decisions, or actions of any third-party advertising platform, including Meta, TikTok, Google, or others. We expressly disclaim all liability for any account suspension or ban, ad rejection or disapproval, policy violation determination, reduced reach or distribution, financial penalty, or any other adverse action imposed by any third-party platform arising from your content, campaign settings, or conduct.
11.6. Content Disclaimer. LARVEN IS NOT RESPONSIBLE FOR, AND EXPRESSLY DISCLAIMS ALL LIABILITY FOR, ANY CLIENT CONTENT OR AI-GENERATED CONTENT THAT YOU CHOOSE TO USE, PUBLISH, OR DISTRIBUTE. LARVEN IS A TECHNOLOGY PLATFORM — NOT A PUBLISHER, ADVERTISER, OR CONTENT CREATOR — AND YOUR INDEPENDENT DECISION TO USE ANY AI-GENERATED OUTPUT CONSTITUTES YOUR FULL AND SOLE ACCEPTANCE OF RESPONSIBILITY FOR THAT CONTENT AND ALL CONSEQUENCES ARISING FROM ITS USE.
To the maximum extent permitted by law, Larven shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits, revenues, data, use, goodwill, or other intangible losses, resulting from:
Our total liability to you for all claims arising from or related to the Services shall not exceed the amount you paid us in the 12 months preceding the claim, or $100, whichever is greater. UNDER NO CIRCUMSTANCES SHALL LARVEN BE LIABLE FOR ANY DAMAGES ARISING FROM YOUR CLIENT CONTENT, ADVERTISING CAMPAIGNS, OR ANY DECISIONS MADE BASED ON OUTPUT FROM THE SERVICES, REGARDLESS OF THE FORM OF ACTION AND WHETHER OR NOT LARVEN HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
Some jurisdictions do not allow the exclusion or limitation of certain damages, so the above limitations may not apply to you.
You agree to indemnify, defend (with counsel reasonably acceptable to Larven), and hold harmless Larven and its parent company Alchevo, Inc., and each of their respective officers, directors, employees, members, shareholders, agents, affiliates, successors, and assigns (collectively, the "Larven Parties") from and against any and all claims, demands, actions, proceedings, liabilities, damages, judgments, losses, costs, and expenses (including reasonable attorneys' fees, expert fees, and court costs) arising out of or in any way connected with:
Larven reserves the right to assume exclusive control of the defense of any matter subject to indemnification by you, at your expense, in which case you will cooperate fully with Larven in asserting any available defenses. You may not settle any claim without Larven's prior written consent if the settlement imposes any obligation or restriction on any Larven Party or does not include a full release of the Larven Parties. This indemnification obligation will survive the termination or expiration of these Terms and your use of the Services.
14.1. Termination by You. You may cancel your subscription at any time through your account settings or by contacting us. Cancellation will take effect at the end of your current billing period.
14.2. Termination by Us. We may terminate or suspend your access to the Services immediately, without prior notice or liability, for any reason, including if you breach these Terms. Upon termination, your right to use the Services will immediately cease.
14.3. Effect of Termination. Upon termination, we may delete your account and data, subject to our data retention policies. You are responsible for exporting any data you wish to retain before termination.
14.4. Survival. Sections relating to intellectual property, warranties, limitation of liability, indemnification, and dispute resolution will survive termination.
15.1. Governing Law. These Terms shall be governed by and construed in accordance with the laws of New York, without regard to its conflict of law provisions.
15.2. Informal Resolution. Before filing a claim, you agree to contact us to attempt to resolve the dispute informally. We will try to resolve the dispute within 60 days of your notice.
15.3. Arbitration. If we cannot resolve the dispute informally, any disputes arising out of or relating to these Terms shall be resolved through binding arbitration in accordance with the rules of the American Arbitration Association, except that you may bring claims in small claims court if they qualify.
15.4. Class Action Waiver. You agree that disputes will be resolved individually and not as part of a class action.
We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If we make material changes, we will notify you by email or through the Services at least 30 days before the changes take effect. By continuing to access or use our Services after those revisions become effective, you agree to be bound by the revised terms.
If you do not agree to the modified Terms, you must stop using the Services and cancel your subscription before the changes take effect.
17.1. Entire Agreement. These Terms, together with our Privacy Policy, constitute the entire agreement between you and Larven regarding the Services.
17.2. Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions will remain in full force and effect.
17.3. Waiver. Our failure to enforce any right or provision of these Terms will not be considered a waiver of such right or provision.
17.4. Assignment. You may not assign or transfer these Terms or your account without our prior written consent. We may assign these Terms without restriction.
17.5. Force Majeure. We shall not be liable for any failure to perform our obligations due to circumstances beyond our reasonable control, including natural disasters, war, terrorism, or internet outages.
If you have any questions about these Terms, please contact us at: [email protected]
Company: Alchevo, Inc.
Address: 169 Madison Ave STE 15462 New York, NY, 10016 US
EIN: 30-1441432