Brand: Nordic Roots
Category: Supplements & Wellness
Industry: Health & Nutrition
Location: Stockholm, Sweden
Founded: 2022
At a Glance
- 6.8 ROAS
- 92% fewer ad rejections
Performance Metrics
| Metric | Value |
|---|---|
| ROAS | 6.8× |
| Ad Rejection Rate | -92% |
| Ad Spend Scaled | 3× |
| Creatives Approved | +240% |
The Challenge
Supplements are one of the hardest categories to advertise on Meta and TikTok. Nordic Roots sold adaptogen and magnesium blends, and nearly every claim that made the product compelling, "reduces stress," "helps you sleep," "boosts energy," tripped platform policy filters. Ads were rejected on review, accounts got flagged, and two ad sets were disabled entirely, putting the whole account at risk of a permanent ban.
The team's response was to play it safe: bland, generic creative that passed review but didn't convert. When they tried stronger hooks, roughly 4 in 10 ads got rejected, and every rejection meant a manual appeal, a rewrite, and days of lost momentum. Their in-house marketer was spending more time reading Meta's advertising policies than actually testing creative. Spend was stuck at a ceiling, not because the audience wasn't there, but because they couldn't get enough compliant, high-performing ads through the door to scale.
The Larven Solution
Nordic Roots used Larven AI to generate a large library of claims-safe creative built around benefit-led angles that convert without triggering policy filters. Instead of prohibited health claims, the platform produced lifestyle and identity-driven hooks (the evening wind-down routine, the "founder's why" story, ingredient-sourcing transparency, and customer-lifestyle testimonial formats) that sold the feeling and the ritual rather than making medical promises.
Because Larven could produce 50+ compliant hook variants per week, the team stopped treating each ad as precious. They tested angle after angle, learned which compliant framings actually drove clicks, and doubled down on winners. The volume also created a safety buffer: with a deep bench of pre-approved creative ready to go, a single rejection no longer stalled a campaign, they simply rotated in the next approved asset while an appeal ran in the background.
Results
Ad rejections dropped 92%, and the account went from at-risk-of-ban to fully stable, with no strikes across the entire quarter. With compliant creative flowing consistently, Nordic Roots scaled ad spend 3× and held ROAS at 6.8×. Approved creative volume rose 240%, giving the team the testing velocity they'd never had in a restricted category. Just as importantly, their marketer stopped moonlighting as a compliance officer and got back to growth.
Quote
"In supplements, half the battle is just getting your ad approved. Larven gave us hooks that convert and pass review, we finally got to scale like a normal brand."
Erik Lindqvist, Founder, Nordic Roots
Larven Solutions Used
- Compliant Creative Generation
- Hook Testing
- AI Ad Generator
- UGC-Style Generation
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