You run the business. We bring the customers. Everything measurable to the last dollar, from ad to new client.
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Your crew is good. Your reviews are good. The pipeline is still thin. You don't have a service problem. You have a lead-flow problem.
$48 one month, $112 the next, $300 in slow season. Impossible to staff. Impossible to forecast. Impossible to scale.
Half of them are out of your service area. A third can't afford the job. You're paying to talk to people who were never going to buy.
When a $14,000 install closes, no one can tell you what brought them in. So you can't double down on what works, and you can't kill what doesn't.
They started smaller than you. They're now top-of-mind in every search and every feed. The difference isn't budget. It's a system.
The core insight
A service business isn't killed by bad work. It's killed by an empty calendar and a cost per lead nobody can predict.
Every story below is from a live client account we can walk you through on a call. Screenshots, ad-account read access, and CRM exports are part of every onboarding.
Premium bathroom remodel & luxury shower installs
Where they were
Premium ticket size meant long sales cycles. Leads from generic home-improvement networks were tire-kickers who ghosted after the quote.
What we delivered
AI-qualified consult requests with budget intent confirmed before the rep ever calls. Quote-to-job conversion lifted, and the average ticket size grew.
Residential HVAC, ventilation, and air-quality systems
Where they were
Cost per lead tripled in summer drought months. The team had to lay off two installers each off-season, then rehire in spring.
What we delivered
Year-round predictable lead flow. AI shifts budget between heating, cooling, and IAQ campaigns weekly based on weather and intent signal.
Boutique civil litigation & personal injury practice
Where they were
Bidding against billboard-sized PI firms on the same keywords. CPL was high and case quality was mixed at best.
What we delivered
Niche-targeted intake ads + an AI-screened intake form means the partners only see calls that actually fit the firm's case criteria.
Residential & commercial painting, Los Angeles
Where they were
Estimate calendar full one month, empty the next. Referrals were great but unpredictable, and Yelp ads were burning $3K/month with nothing to show.
What we delivered
Steady stream of in-area estimate requests every week. Crew utilization went from 60% to 92%, and the owner stopped doing weekend quoting calls.
High-intensity training studios with 6 US locations
Where they were
Free-trial promos brought walk-ins who never converted to members. CAC was eating margin and the per-studio numbers wouldn't pencil.
What we delivered
Intent-scored leads filtered for membership readiness, not freebie hunters. Trial-to-paid conversion jumped, and the AI auto-rebalances spend per location.
All client campaigns combined
$200M+ in managed ad spend
Across 230+ US service businesses since 2019.
Every other agency in this market charges you whether the phone rings or not. We don't. We bet our fee on three numbers: time to first lead, cost per lead, and lead-quality score.
If your CRM does not receive a qualified, attributed lead within 7 days of launch, the next month is on us.
Once we hit your target CPL, we hold it inside a published variance band. If we breach the band for 30 days, you stop paying until we fix it.
If after 90 days we cannot get you to a stable, predictable cost per lead, we refund 100% of agency fees. No fine print, no "well technically."
We can put this in writing because in $200M+ of managed ad spend across 230+ clients, we've had to honor it twice. Both times, same day, no negotiation.
Our AI writes the ads, builds the landing page variants, scores every lead in real time, and reallocates budget every 15 minutes. A team of 12 senior media buyers, running 24/7, at the cost of one.
Offer positioning, landing page, ad creative, media buying, call tracking, lead scoring, CRM integration. Strategy through execution. You don't hire a designer, a copywriter, a media buyer, an analyst. You hire us.
Leads land in your CRM with the ad that brought them in, the page they saw, the question they asked. You stop guessing what to say. You close.
$200M+
In tracked ad spend managed since 2019, across Meta, Google, TikTok, and YouTube.
230+
US service businesses we've taken from inconsistent pipeline to predictable lead flow.
3.4 days
Median time from a signed contract to the first qualified lead landing in your CRM.
Certified by the platforms we run on
Every client below has one thing in common: in their business, they didn't change anything. They just changed marketing. Screenshots are from live ad-platform dashboards, available in full on a call.
Bathroom Remodel | One Quarter
Premium ticket size, long sales cycle, lots of tire-kickers from generic home-improvement networks. We rebuilt the funnel from scratch and the AI started screening for budget intent before a lead ever came through. Median ticket size grew while the cost per lead dropped.
Verified HVAC | One Winter Season
Same client used to lay off two installers every off-season. The AI now shifts spend hourly between heat-pump, furnace, and IAQ campaigns based on weather and search intent, so the calendar stays loaded year-round.
Verified Window & Door Installer | One Quarter
Regional installer competing against national franchises on the same search terms. We narrowed targeting to the job types they actually wanted, layered AI lead-scoring on the intake form, and routed only qualifying enquiries to the sales team.
Verified E-Commerce Brand | One Month
Lean catalogue, thin margins, no room to overspend on prospecting. The AI continuously rebalances budget toward the audiences and creatives that actually convert, so almost every euro of spend comes back as tracked revenue.
Verified Total tracked client revenue, all-time
$720M+
Generated for 230+ US service businesses since 2019, backed by $200M+ in managed ad spend. Every dollar attributed to a specific campaign, creative, and lead.
Our AI is trained on lead-gen for service work, not ecommerce. We say no to anything outside that lane so we can deliver on the guarantee.
Trustpilot · Excellent
Based on 117 verified reviews from Larven clients.
"We'd been through three agencies in two years. Each one promised attribution and delivered a slide deck. Larven's AI had our cost per lead inside a $6 band by week three. I finally know what next month looks like."
"Our first qualified lead landed in HubSpot four days after the kickoff. We've added a second crew because the calendar is finally predictable. The AI does more work than the three media buyers we had before."
"What I appreciated most was the honesty on the qualification call. They told us our offer needed to change before any ad would work. Other agencies would've just taken the retainer and run the same ads we'd already failed with."
"I run a 12-person home services business in Texas. Their AI rebuilt our landing page, our intake form, and our Google ads in 48 hours. We did our highest-revenue month in company history four weeks later."
Tell us about your service, your area, and what lead flow looks like today. Larven Atlas builds your lead page, connects your Facebook and puts your first campaign live, guiding you through every step in chat.
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P.S.
The most expensive thing in a service business is not what you spend on ads. It's the calendar slot that goes empty because the phone didn't ring. Every week you wait is another week of "we hope this works" instead of leads showing up at a price you can plan around.