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AI CMO & Meta ads

Setting up the AI CMO

Choose your own Meta ad account or Larven's managed account, sort out the pixel (Larven's pixel works if you don't have one), set a budget of at least €20/day.

Go to Dashboard → AI CMO and follow the setup:

  1. Choose where ads run:
    • Your own Meta ad account, connect it via Meta login. You pay Meta directly for ad spend. Requires admin access to the ad account.
    • Larven's managed account, no Meta account needed; Larven charges your card the daily ad budget and runs the ads. Fastest way to start.
  2. Pixel: if your site already has a Meta pixel, connect it so the CMO optimizes toward real purchases. If not, select "I don't have a pixel on my site" to use Larven's pixel and tracking (Larven landing pages have tracking built in).
  3. Budget: set your daily budget. We recommend a minimum of €20/day, below that Meta gathers too little data to optimize meaningfully.

The CMO then builds the campaign and starts testing creatives daily. Watch the setup tutorial on YouTube, or book a free call and we'll set it up with you.

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