Use the Scene Guideline field in the product-selection step of the Create wizard (settings icon at the bottom). Describe the visual style, mood, setting, product placement, and what to avoid. For example:
"Bright outdoor lifestyle shot, product clearly visible in the model's hand, natural daylight, no dark backgrounds, no text overlays."
The more specific the guideline, the more on-brand the result. It's also the most effective way to reduce AI errors (incorrect hands, product not appearing, wrong setting) and to get consistent output across a batch.
Good ingredients for a guideline:
- Setting and lighting ("minimal studio, soft shadows", "cozy kitchen, morning light")
- Who's in it ("woman in her 30s using the product", "no people, product only")
- Product handling ("label facing camera", "shown in use, close-up")
- Things to avoid ("no dark backgrounds", "avoid showing hands")