First, the honest part: no tool can guarantee sales. Meta's algorithm needs a learning period, typically 1–2 weeks at a stable budget of at least €20/day, before results are judgeable. Judging a campaign on 2–3 days of data is almost always premature.
While it learns, work the checklist:
- Tracking, is a pixel connected and firing purchase events? Without it, the CMO optimizes blind. (Larven landing pages have tracking built in; your own site needs your pixel connected.)
- Landing page, does the click land on a fast, convincing page with one clear call to action? Traffic without a converting page produces clicks, not sales.
- Offer & price, ads amplify an offer, they can't fix one. A discount, bundle, or guarantee in the Marketing Calendar gives the CMO something concrete to sell.
- Budget stability, frequent budget changes or pauses reset Meta's learning. Set a budget you can sustain for two weeks.
- Creatives, the CMO rotates new creatives daily; make sure your products have good images and your brand description is rich so those creatives are strong.
Getting clicks but no purchases after two weeks? Book a free call, we'll look at the campaign together, and where it makes sense we compensate with credits.