If creatives look too similar, work through these:
- Expand your brand description in Settings → Brands: tone of voice, target audience, unique value proposition, pain points, and what makes your product different. The richer this is, the more angles the AI can take.
- Use the Scene Guideline field to give each generation a distinct instruction (different setting, mood, or hook).
- Try different ad types on the Create page, Social Proof, Problem Solution, and Offer First produce very different styles.
- Clone a competitor ad from the Explore tab as a starting point for a completely new direction.