Go to Marketing → Calendar and create a new offer with: Title, Offer details, Start date, End date.
The AI CMO automatically factors active promotions into ad creatives and scheduling for that period, and the social autopilot can pick them up for organic posts too.
Good to know:
- Campaigns tied to an offer pause automatically when the offer's end date passes, extend the offer if the promotion continues.
- To push a specific existing asset for a promotion, go to Library, select the asset, and click Publish Ads to add it to a campaign or ad set manually.